International Hardware Fair 2016


PFERD end International Hardware Fair with positive resonance

PFERD is highly satisfied with how the trade fair went. A large number of visitors came to the booth on each of the three days and there was a lively exchange with the trade about the services and products on offer. Moreover, PFERD received two awards right on the first day of the trade fair, which honoured the continuous efforts of the company.  

On the one hand, the Working Group on Tools of the German Hard Goods Federation (ZHH) once again named PFERD Partner of the B2B Trade (PVH) 2015. This title reflects the opinion of the specialized retailers, who choose the most popular manufacturer of the past year. On the other hand, the ZHH and Cologne Trade Fair presented PFERD with the “EISEN 2016 Innovation Award” for the world first ALUMASTER High Speed Disc. The latest innovation of the tool manufacturer was one of the highlights at the booth and impressed the trade visitors. “We are very proud that PFERD has received two such unique awards within 24 hours and it reassures us that we are on the right track – both regarding our focus on the trade and the innovative capacity of the brand,” says PFERD Director Stefan Braun.

The trade also recognized the increase in performance which the company achieved for numerous products thanks to thorough research and development. Stefan Braun reports, “Our retailers were pleased to see the performance increases of 30% for cut-off wheels and up to 236% for flap discs, especially because we offer them at no additional cost and thereby pass the advantage of the improved performance completely on to the trade.”

PFERD used the extensive platform of the Hardware Fair to inform visitors about important strategic topics such as eCommerce and PFERDVALUE as well. In this area, too, the company has developed holistic concepts to support the trade as well as possible.

The Hardware Fair 2016 gives PFERD new impetus to optimistically head into the future – since, as everyone knows, when one trade fair ends, the next one is just round the corner.


PFERD world premiere

International Hardware Fair 2016


Trade fairs

As in previous years, PFERD will be exhibiting its products on numerous trade shows.

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