SELFEXPLANATORY! A new design for PFERD grinding tools
PFERD is optimising the design of the labels on its grinding tools. This will make it easier for customers to select the right product, because the new labels provide all the essential information at a glance.
The range structure, product design and labelling have all been adapted to the changing requirements of the market. For cut-off wheels, for example, this means an unmistakable, modern, clear-cut and professional design. PFERD was particularly keen to make the product labels as comprehensible as possible. "Our products should be ‘self-explanatory’", says Stefan Braun, Director of Sales and Marketing at PFERD, and continues: "Users should always decide on PFERD products, because their performance and handling are ‘SELFEXPLANATORY’."
To make it easier to find the right tool, we have concentrated on rearranging and redesigning catalogue sections 6 and 7. The material for which the tool is suitable now appears in each product designation. Another feature is a star system highlighting the three PFERD quality lines and making them instantly recognisable.
The info guide for catalogue sections 6 and 7 provides a concise summary of all the changes to enable users to quickly find their way around the new structures.
Gain a first impression of the new design of your PFERD products right now:
Catalogue section 6 Cut-off wheels, flap discs and grinding wheels
Catalogue section 7 Cut-off wheels for stationary applications