Trust blue - Hardware Fair in Cologne 2012
The words “Trust blue” shone down from the PFERD fair booth at this year's hardware fair in Cologne. Under this motto, the Marienheide-based specialists for grinding, cutting and brushes presented their new products and services as well as innovations from the PFERD product range.
“With our new claim ‘Trust blue’, we are focusing our communication on the heart of any good and successful partnership – which is trust,” explains company spokesperson Florian Pottrick. The claim has been consciously worded as a request: “We ask our customers to put their trust in us, to buy our products and take advantage of our services. We are sure that they will experience PFERD as a company that deserves their trust,” Pottrick adds. The international context of the Hardware Fair was the perfect opportunity to introduce the ‘Trust blue’ claim and to discuss it with fair visitors.
Fitting in with the subject of “Trust”, the presentation at the PFERD booth focused on the subject of ergonomics for cutting and grinding. “PFERDERGONOMICS” is the name of the programme which not only covers numerous ergonomically enhanced tools and health and protection items but also the consultation services “ERGOSCAN” and “ERGOCHECK”. PFERDERGONOMICS presents dealers with comprehensive possibilities for speaking to their customers – the end users – about this important subject and to offer them solutions. PFERD is certain that the improvement of the working situation for the worker through less vibration, lower levels of noise and dust and optimised haptics will be one of the most important topics in the next few years.Great interest in the innovations for 2012.
With the grinding disc CCGRIND-SOLID, the POLIFAN®-STRONG-FREEZE, the new tungsten carbide burrs with INOX cut, the performance upgrade of thin cut-off wheels and the new performance preserving functional packaging ProBag that increases the tool performance by 50%, PFERD presented four innovations.More than 100 other new products supplement the range.
Following requests by dealers and end users, PFERD has supplemented the product range by more than 100 other new products, versions and additions. One of these new products – the new knotted type wheel brushes – was even nominated for the “Eisen 2012” innovation prize awarded by the Hardware Fair in Cologne.
According to Pottrick, numerous very interesting talks were held at the booth. Pottrick believes that the Hardware Fair continues to offer an optimum environment for product communication and personal meetings. We are presenting the main focuses of our cooperation with our sales partners – the dealers – for the next 24 months,” Florian Pottrick says. “They have a right to the best possible information and should realise that it is worth trusting PFERD and its performance efficiency “
The great reception given by visitors is proof that PFERD is right. The company spokesperson is confident that they will be at the fair again in 2014. According to Pottrick, numerous very interesting talks were held at the booth. Pottrick believes that the Hardware Fair continues to offer an optimum environment for product communication and personal meetings. “Expenditure for this fair presentation is high,” Pottrick explains, “but we are using it to present the main focuses of our cooperation with our sales partners – the dealers – for the next 24 months. When dealers come to the fair they have a right to the best possible information. They find out why it is worth trusting PFERD and its performance efficiency.” The great reception given by visitors is proof that PFERD is right. The company spokesperson is confident that they will be at the fair again in 2014.