News from the company


State-of-the-art training centre opened in South Africa

With its new state-of-the-art training centre, PFERD sets a benchmark regarding customer training and customer service in South Africa as well. To achieve this, the company invested heavily in its South African subsidiary last year.

Training PFERD customers, partners and employees is a long-standing tradition at PFERD. “We have been in touch with users from all over the world for years. In our trainings, we pass on the knowledge we have gained through the exchange in order to optimize work processes together with the participants,” explains Stefan Braun, Sales and Marketing director at PFERD.

In the PFERDAKADEMIE, retailers in particular become true PFERD experts. They learn everything there is to know about high-performance tools. The theoretical knowledge is then put into practice in the ideally designed practice rooms. Filing, grinding, cutting, milling, brushing – all participants can see for themselves that they are with THE expert for cutting and finishing the surface of various materials.

In 2012, PFERD already set a benchmark when the first employees moved from the former training centre in Marienheide, Germany, to the new rooms of the PFERDAKADEMIE. Since then, the light-flooded training rooms, which are equipped with the latest technology and meet the highest standards, as well as the practice-oriented application booths have been impressing the customers, who come from all over the world to participate in the trainings offered by the tool manufacturer. The company transferred these high standards to the South African subsidiary and built a training centre there in the last months which can easily compare with its German model.

Since the humble beginnings of PFERD-South Africa 47 years ago, the subsidiary has become the market leader for abrasives in this region. The new training rooms are another important step in this market.  „We offer our customers and employees the highest standards regarding the transmission of professional know-how and service. We are proud to be able to present what we have achieved to the first training participants soon,” says Horst Frenzel, Managing Director of PFERD-South Africa.


Trade fairs

As in previous years, PFERD will be exhibiting its products on numerous trade shows.

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32 Derrick Road, Spartan
PO Box 588, Kempton Park, 1620

Tel: +27 11 2304000
Fax: +27 11 3941232
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